The readership shall be the hedge fund management industry. The print run for the first edition is 6,000. This shall be distributed on both a paid and controlled basis, with controlled distribution primarily focused on hedge fund managers. This circulation will include the most important hedge fund managers, by size, and by performance, and also with special attention to hedge fund start ups. Circulation will include over 1,500 hedge fund management companies. The targeted circulation will reach managers representing a minimum of 60 p.c. of global funds under management - managing funds in value in excess of $600 billion. Geographically these are distributed approximately as follows: US 50%, UK 20%, Rest of world 30%, and in terms of strategy, coverage will approximate the patterns of the industry - with the majority being equity based strategies. An e-zine summarising the main contents of the Guide will be circulated to a minimum of 10,000 individual qualifying hedge fund industry contacts on publication.

Included in this overall distribution database are the following industry groups:

Hedge Fund Industry (80 p.c. of circulation)